GPSR for Wholesalers Selling Online: Manufacturer Data Without Retyping Hundreds of Product Pages

Since December 2024 the EU General Product Safety Regulation (GPSR, Regulation 2023/988) applies to products sold to consumers in the European Union, including those sold online. In practice it means that a product page must carry the manufacturer’s identity and contact details, and, for manufacturers outside the EU, the details of a responsible person in the EU. Marketplaces enforce it by blocking offers that lack the data.

For a wholesaler that also sells retail this is a scale problem, not a legal mystery: hundreds of brands, thousands of product pages, and nobody wants to paste the same address into each of them. This article is not legal advice; check the scope with your own adviser. It explains how the work is organised in Selldi CENTER so that it gets done once.

Once per brand, not once per product

CENTER looks at the products published in the consumer channel, groups them by brand and shows which brands have no manufacturer record. A filter leaves only the gaps on screen. For each brand a short form collects the legal name, address, contact and, where the manufacturer is outside the EU, a flag that adds the EU responsible person. The record is written once and applies to every product of that brand, including variants that inherit the parent product’s page.

Where the data appears

The B2C product card has a “Safety” tab. It shows the manufacturer block in the shop’s language, built from the brand record. When the manufacturer is outside the EU, the block adds the responsible person in the EU, taken from the store owner’s own company data in the shop settings, never from the platform vendor. Until a brand record exists, the tab shows only the seller’s data, which satisfies the contact requirement but not the manufacturer requirement, which is exactly why the gaps list exists.

What this does not cover

If you sell to businesses only, GPSR’s consumer-facing obligations do not apply to your B2B panel, and the gaps list concerns only products published in consumer channels. CENTER does not decide for you whether a given product is in scope, does not verify that a manufacturer’s address is correct, and does not replace the technical documentation or safety warnings that specific product categories require. It makes sure the data you have is entered once and shown everywhere it should be.

How it looks in Selldi

The dashboard of CENTER shows a counter of products without manufacturer data, so the backlog is visible every day, not only when a marketplace blocks an offer. Together with stock buffers and channel price rules it is part of the same idea: one catalogue feeding wholesale, retail and marketplaces, with the compliance data kept in the catalogue rather than retyped per channel.